Do you use them without really knowing how to exploit them? With this article, you will get an idea of how to search and use them, what they are for and how to find the best ones for your business/ brand.
These tips are valid for growing both your personal Instagram account and a corporate one. But, pay attention: method, constancy, and commitment are the three indispensable factors for achieving results.
What is a hashtag?
Before understanding how to use them, it is good to make a quick summary of what a hashtag is. A hashtag is a word (or a series of words attached) preceded by the symbol #. Hashtags are clickable and, more important, are searchable.
Making proper use of the hashtags, therefore, allows us to appear in the search results of users in target with our business. The search function (explore), becomes the ground on which to work to find the best hashtags to use.
What hashtags must you not use?
Before going into too much detail and defining an effective working method, know that there are hashtags to avoid absolutely. You do not need either your private profile or business.
They are the popular hashtags and hardly help you grow your profile. The reason is soon said: too much-published content and therefore extreme difficulty to appear in the section explore.
This category includes the various #photooftheday #selfie #beautifuldestinations.
To grow your Instagram profile you need to start from the bottom, using hashtags that are relevant to your business, but which, at the same time, allow you to have visibility in the “explore” section.
At this point, a question should arise spontaneously: how many hashtags to use in captions (text descriptions of contents)? You must know that IG does not allow you to publish more than 30 and I suggest you use them all at least in the initial stages of the life of your profile.
How to search hashtags
There are several ways to analyze and select the best hashtags for your Instagram profile.
The first, we have seen before, is Instagram itself via the Explore function. As precise as it is impractical.
The second one is to use popular tools for hashtag research (like Iconosquare, Onlypult, etc)
How to chose hashtags
The ideal method is to use niche, popular and common hashtag at the same time.
Let me explain better: a niche hashtag is relevant to the context. If you post a picture of you climbing a mountain, the #climbing is one of your niche hashtags. The popular ones are the most used in your niche. Maybe the ropes brand. Common hashtags are simply the ones that describe the situation: #dayout is a good one.
In conclusion, you must be careful but creative in using hashtags. Just try!