Engagement is an important part of success on social media. The nowadays social network is Instagram, no doubt about it. If we want to be in contact with our followers and create involvement we must be prepared. The continuous changes in the algorithm, in fact, could leave us in oblivion. And the excessive use of bots and tricks could make us lose our followers trust. Engagement can be increased correctly without try to cheat. Just follow some small rules.
The three basic principles to increase engagement
First of all, you need to keep in mind three basic principles:
To apply these principles in social media, it is not enough to have good ideas. We must exploit the psychology of those on the other side of the screen.
If we are on social networks, we want to be informal and do easy communication. We can also deal with important and strong issues. But we must do it in such a way as to inform entertainingly. The use of videos and images helps us a lot in this case.
We need to be trustworthy: promoting bad experiences or poor products doesn’t help to make new friends. So not even to have new followers (and there is the risk of losing the existing ones).
Don’t pretend to be someone else: the user knows when you’re lying.
Increase engagement on Instagram
Use Instagram hashtags in the correct way
Hashtags are the main ingredients of the Instagram recipe. Using hashtags in posts means giving them a category. This category is public and allows you to be found and put in the right context. The more the hashtags are relevant, the more views you will get. This means more users interested in your contents. And not only: they will be interested in interacting with you, increasing engagement.
Know your audience as yourself.
Studying your audience is necessary. In fact, it will allow you to discover people habits, times with more connection, collateral interests and geolocation. This will help you to create better content and to post at the best times. Consequently, the engagement will also increase.
Don’t forget to use questions in your posts and polls in your stories. Instagram provides many tools to stimulate conversation and interaction. If your users interact with you, is a good thing. But if they interact with each other it’s even better.
No more short captions: if you have something to say do it using all the space you have. Be descriptive and clear: your followers must understand why you chose to post that content.